Apps – what’s in it for the consumer?

Apps

Apps were big a few years back, but no one knew what they were doing and brands spent way too much money on creating them. Due to this they took a decline, but it appears they’re the flavour of the month again.

They say the average person has 30 apps on their phone. This seems about right, there are of course those people that have every app you can think of, but I bet they only use a handful regularly.

The reason is simple. If your app is not solving a problem, making someones life easier or convenient, then what’s the point in having an app?

If your app answers those three questions, then I say fair play. Go and build your app.

Kicker: Apps can be quite expensive as you not only have to build them for smart phones but they’re needed on Andriod as well. I would always advise on getting apps made locally as you have far more control. A great company that I have dealt with in the past from Melbourne is We Make Apps. Worth looking into if you’re interested in taking your app idea further.

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Online Purchasing, what’s missing?

Online Shopping

Who are we kidding we all love buying online and the thrill of opening up our package when it arrives. It’s like Christmas day for us adults and I can’t help but feel a little bummed out with what I’m getting.

Below is a list of add ons that I think are no brainers for anyone that is selling goods online.

  1. Free returns. If you’re not doing this it shows me you don’t believe in your product. If you can’t stand by it, why should I.
  2. Beautiful Packaging. Don’t just slap this together. Put some thought behind it. The customers at the end of the day really appreciate the personal touch and thought. The better your packaging looks the more chance it will be shared (with no incentive online).
  3. Incentive to share online. Now as a brand you might think that you don’t need an incentive and some brands may not. BUT you smaller ones that are trying to get out there, I would suggest you offer an incentive to share. Example: Share this to your Instagram friends (using unique hashtag and @ tagging the brand), if we like the photo and regram it, you will win X.
  4. Freebies. Remember when you were a kid and the Fish N’ Chip guy chucked in an extra potato cake. You were pretty stoked and it made your night. Well put that thinking into your deliveries. It doesn’t need to be anything of super high value, but it should be targeted and relevant to the user. A small add on, will help to secure that shopper in to buy again, they’ll tell their friends and they will most likely share onto their social platforms.

Online Shopping Package

Most of the above revolves around your customers sharing content online. That’s because the biggest thing missing for brands is user-generated content after the purchase has been made. Think of this as free advertising to a highly targeted group.

User-Generated content is the holy grail for brands and with strong user-generated content you can turn your brand into a small unknown into something that everyone is talking about.

SnapChat all the cool kids are doing it!

With Facebook still leading the way with overall users, it quietly being taught a lesson from SnapChat. Whilst the below trend is from the US you can best be sure it’s the same down here.

SnapChat 1

 

SnapChat 2IMAGE: SUMPTO

Whilst this isn’t new, it’s great to highlight this and express key opportunities in SnapChat for brands. Especially those brands with a younger audience.

This channel is yet to be taken advantage of and I feel it’s one that is not only cheap to execute but could potentially help brands with instant on and offline sales.

 

 

Is Twitter Heading Into The E-commerce Circle?

Twitter Shopping

IMAGE: MASHABLE COMPOSITE, TWITTER, GETTY CREATIVE, DARUMO

Twitter and Facebook both know that this is a huge opportunity as a value add for not only its users but also a great way to increase revenue.

Story has been first reported on Mashable and they stated that there has been no comment from Twitter. It appears some users have seen this option, but this option didn’t actually do anything when clicked on.

Watch this space as something big could happen soon for us digital marketers!

Facebook Wall Posts VS Albums … and the winner is?

First of all you need to understand and agree that we’re mostly consuming digital content on mobile, now once this is acknowledged the battle is really an unfair one. As on mobile users can consume a wall post image without engaging with it.

What’s engaging you ask? This is when a user does one of the following actions:

  • Likes
  • Comments
  • Shares
  • Tags
  • Clicks a link in the post
  • Clicks on the photo to make bigger

The last one is crucial, clicks on the photo to make it bigger. You may be wondering why, and it’s simple. By doing this the user is ‘engaging’ with you posts.

Forever New Wall Post

Image: Forever New

Why is engagement so critical?

Facebook only allows a short period of time for your posts to be engaged with. If no one engages with your post in the first 30 minutes to 1 hour then Facebook will deem your content not ‘news’ worthy and will not share it with the rest of your community. It’s not a coincidence that most of your Newsfeed is filled with actual news stories as Facebook are wanting to be more like Twitter. Making your NewsFeed as relevant and timely as possible.

If a user doesn’t want to like or comment on your posts then you have lost engagement. Yes the user scrolled past your post and saw your content but without them engaging with it, Facebook consider that to be a swing and a miss!

Forever New Album Post

 

Image Forever New

Facebook Albums on the other hand encourage engagement as users need to swipe through the album to see more images. You will find more users will swipe through an album to see what’s in it. By doing this they’re engaging with the post. Facebook then think this bit of content could be interesting to more of your community and will share it.

Test: Go to your Facebook page and look at the reach of your wall posts vs albums. You’ll notice the reach is bigger with albums.

Whilst ‘reach’ is a vanity metric, albums allow your community to engage with the brand through ‘photo clicks’. Brand engagement is not a vanity metric and this advise should be considered in your Facebook content strategy.

 

CrowdTwist – Very Impressive Loyalty Platform That’s Worth Checking Out!

CrowdTwist

The CrowdTwist platform has really stepped up loyalty and one that I have been wanting to see or do for a while.

Rewarding consumers not just on spend, but also on social and email engagement. I’m not sure of brands doing this in Australia yet, as most fashion brands are still figuring out if they should be doing loyalty. If you’re one of those brands that answer is simple… YES!

This really allows consumers to control what they earn and they’re not limited to what their banks tell them. This platform allows members to earn points for liking your Facebook page, Following you on Instagram or Twitter, engaging with brand social content, sharing brand content and opening brand emails.

As a consumer I know I would love this and would appreciate that brands are appreciating that consumers are sharing user-generated content. This will encourage more engagement, brand awareness and of course more sales.

Would you like to see retail brands adopt this loyalty strategy?