Facebook Videos, I’m not sold yet…

Whilst I’m slowly turning off Facebook, I still can’t delete the app due to FOMO.

At present Facebook still has a purpose as a news first platform. It’s increasingly becoming more like Twitter and now Facebook is trying to take on YouTube as a place where people will consume videos. It’s an interesting battle at the top as they all copy each other. What’s common is us users are becoming more and more visual.

You would have noticed your NewsFeed being littered with videos of late, as Facebook is trying to push these down everyones throats. It can be frustrating as videos aren’t everything that I want to view. Understanding that Facebook is pushing this feature extremely hard brands need to strongly consider adopting video in it’s infancy stage.

Video can be an expensive tool for brands, as shooting a video off your iPhone probably won’t cut it for most brands and paying someone to do a cheap video, well just looks cheap. As brands you need to be mindful of video execution vs just doing a video just because everyone else is doing it. They take time and cost money, so they’re not for everyone.

Videos that are working on Facebook are news and viral videos. Brand videos might fall into either of these categories, but at first you may see uptake being light on. I would test this out and see organically how your videos are fairing. If you’re finding the reach and engagement is low your next move is to promote the videos. This again is more money, so I would argue not to do this.

Facebook is about to release Facebook Video Views. Telling their users how many times a video has been viewed. This is a naff release to me, yet still interesting for the users to determine if they should watch your video or not. I think for brands that have less plays it might be a negative feature.

Facebook Video Views

Image: Inside Facebook

I’m in two minds with Facebook videos for the brands I look after (heavily retail). Unless the content is relevant, timely and has share-ability, the cost to produce this video just might be not worth it. Your money may be better spent on social photography.

Facebook Videos, what are your thoughts?

Further reading on video optimisation best practice.

Facebook Update – Post as yourself or the brand.

In the past once you’re admin on the page it was quite painful to post as yourself to the page if you wanted to. This is typically called astro-turfing so it’s not advised, however at times it’s needed.

Facebook post as yourself

 

Under each post simply click the drop down and change it to you or if you want another brand page you manage.

A quick and simple update but a handy one for you social community managers.

Abandoned Cart Emails

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I could dedicate a whole blog page to emails, however I want to focus on a simple one that can make all the difference.

Has your brand set up ‘Abandoned Cart’ emails?
If not, why!?!

A great opportunity exists for many brands to set and forget this email communication and your brand should have this set up.

Remember to a have a bit of fun with the copy as your tone in here can make all the difference to getting a customer back through the checkout to complete the process.

Here’s an email I liked from Karton

Abandoned Cart Email Example

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Polyvore VS Pinterest

I have no idea why brands think Pinterest is a must have. Whilst I think it’s a nice to have I don’t think it’s a must have.

Polyvore is so under utilised, yet from all stats it shows this channel is out performing Pinterest by so much it’s a joke that brands are not taking advantage of this obvious opportunity.

Jump into your Google Analytics and compare the two channels to see for yourself.

Polyvore vs Pinterest

Now the platforms are quite similar in that users put together boards/sets to show off what they’re feeling or what they’re into. They’re both aspirational and inspirational for users and that is where the true value lies.

I’m advising female fashion brands to continue with Pinterest but start to invest time into Polyvore and lead the fashion world by running a quality listen and reward strategy, the first of its kind.

  • Brands need to create an account
  • Start to create sets around your products.
  • Think aspirational and create mood boards to take Polyvore users on a journey.
  • The added benefit to this is these sets that you’re creating in Polyvore can be used on Facebook and Instagram.

I’m seeing Polyvore bring in more website visits and revenue than Pinterest are you?

UK stores start putting Iconeme’s shopper-tracking beacons in mannequins

Interesting article on how iBeacon technology is being used for both customer convenience as well as brand data building. Worth the read!

Gigaom

Three British retail outlets have begun using a technology called VMBeacon in their store mannequins, so that shoppers with the appropriate app can check details about the clothes that the mannequins are wearing, and the stores can learn more about their shoppers.

The VMBeacon, from tech and design company Iconeme, can be programmed by the retailer through a secure web portal, so that shoppers will see details like prices or links to the retailer’s website, or information about where in the store the relevant item can be found. The first outlets to use it are a House of Fraser store in Aberdeen, a Hawes & Curtis in London, and a Bentalls in Kingston upon Thames.

The Iconeme app will alert users when they are within 50 meters of a VMBeacon, telling them what content is on offer. The system uses Bluetooth Low Energy (BLE), a type of Bluetooth connectivity…

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Twitter Releases Insights to EVERYONE!

About bloody time!

This is fantastic news for us stat nerds as we can finally get some more insight into our tweets and brand reach. Long gone are the days where a brand tweets and we don’t have much insight into where it lands. Twitter has now introduced a Twitter Dashboard that all brands must check out.

Twitter Insights

Great insights with full understand of your followers. This allows brands to find opportunities with potential cross branding campaigns and help find key brand influencers.

Twitter Dashboard 2

The Twitter Cards are a nice feature which give your bosses a more visual look at how your brand is performing online, plenty of fancy graphs to sink your teeth into.

How to access the dashboard

Get started by logging into analytics.twitter.com with your Twitter username and password.

Note: To view these analytics, your account must be at least 14 days old.