This is a no brainer and to be honest I can’t believe it took so long to happen.
Facebook will only know where users are if the user has allowed this in their Facebook settings. Understanding this, ads will not be shown to everyone and in fact most people knowing this change may turn this off. Facebook users are becoming numb to ads and this is a last ditch effort for Facebook to try and rein in more dollars.
If all users had geo-location switched on this would be a far more affective tool.
For small business I believe this could be a useful tool. The ad will need to have a strong offer and should help to bring foot traffic into their stores.
What are your thoughts on this?