I could dedicate a whole blog page to emails, however I want to focus on a simple one that can make all the difference.
Has your brand set up ‘Abandoned Cart’ emails?
If not, why!?!
A great opportunity exists for many brands to set and forget this email communication and your brand should have this set up.
Remember to a have a bit of fun with the copy as your tone in here can make all the difference to getting a customer back through the checkout to complete the process.
Here’s an email I liked from Karton