Was shared this from a colleague and found it quite interesting. Simply put in your competitions URL, let it load and scroll through the stats.
One of the stats I found to be interesting is the Google Search block. Tells you what your competition is doing regarding organic traffic and paid and what keywords they’re using. I see big opportunities with knowing this information.
It’s FREE which is nice, but there is a ‘pro‘ version as well. I haven’t got a pro account but it would be something I would like to look into. Watch the video as this is something that will interest you.
I agree, there’s so much data out there it’s hard to analyse it all. Using a platform like this might help marketers get an edge on competition and find real opportunities and the most opportunistic time.