Social Listening Audit. Much like a mystery shopper but online!

I often run social listening audits on my clients to see if they’re dropping the ball or if they’re on point… sneaky I know.

Listening Audit

What’s a Social Media Audit?

This is where you get an unknown to the brand to ask the brand leading questions in all social channels they’re active in. The question needs to implicate you’re only a click or two away from buying. I do this because you would figure anyone who asks a brand a strong leading question should be responded to as quickly possible (timely and relevant).

Here is the different ways to ask a brand a leading question on 5 of the main social channels.

Facebook – create your own wall post, comment under the most recent brand post and private message.

Twitter – @mention the brand, @reply to the brands most recent tweet, mention the brand (but don’t tag them) and if possible send a DM (can only do if you’re both following each other.

Instagram – create your own image and tag the brand in your comment and comment under their most recent post.

Pinterest – pin a brands product and comments under a brands pin.

Polyvore – comment under a brands set or create your own set featuring the brand.

Listening Audit2

The list goes on… from here, during business hours they should all be responded to within 1 hour.

How does your brand stack up? Is it missing daily opportunities, you might be surprised with what you uncover.

I will also not take ‘lack of resources’ as an excuse.

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