The CrowdTwist platform has really stepped up loyalty and one that I have been wanting to see or do for a while.
Rewarding consumers not just on spend, but also on social and email engagement. I’m not sure of brands doing this in Australia yet, as most fashion brands are still figuring out if they should be doing loyalty. If you’re one of those brands that answer is simple… YES!
This really allows consumers to control what they earn and they’re not limited to what their banks tell them. This platform allows members to earn points for liking your Facebook page, Following you on Instagram or Twitter, engaging with brand social content, sharing brand content and opening brand emails.
As a consumer I know I would love this and would appreciate that brands are appreciating that consumers are sharing user-generated content. This will encourage more engagement, brand awareness and of course more sales.
Would you like to see retail brands adopt this loyalty strategy?