STOP PAYING FOR FACEBOOK ADS!
I’m not sure if brands realise this or not but to put it simply, the more likes you have have the more money it will cost to reach them all. Facebook have you by the balls and are laughing at you right now as you’re now stuck in the money pit that is Facebook.
So you’re paying for likes cause you believe having a bigger community size means your brand is killing it… WRONG! This is a vanity number and means nothing.
If you’re paying for ads, you will need to spend even more money to reach your community through promoted posts.
I’m not saying close your Facebook page as it’s still relevant. I’m saying let your community grow organically and invest money into digital activation campaigns that will see return in brand engagement across all digital touch points.