This new feature from Instagram is not one that I feel brands will be able to exploit too much, however there are possibilities.
What is Bolt:
Bolt allows Instagram users to private message, both video and photos to a select group of friends with just one touch.
Bolt allows users to have 20 favourite friends which they can easily send instant private messages to all with just one tap.
Image source and story: Mashable
This is only available in New Zealand, South Africa and Singapore. It will be released to everyone after this has been thoroughly tested.
What does this mean for brands?
Brands will have the ability to select 20 of their closest alias and send them private messages. This could be used to send hidden messages which could help to spread an important brand message through your KOLs. A quick and easy way to seed news to those that matter to your brand.
What do you think of Bolt?