Facebook: Get more reach by tagging another brand

This isn’t new but I feel might have been forgotten by brands.

Brands have been quite angry with Facebook for slashing organic reach a few months ago, but brands have also forgotten a little algorithm change that Facebook quietly released to help brands get more reach.

If brands tag another brand page in their posts that post could be seen by Facebook users that don’t follow your brand but follow the brand you have @mentioned. I would not suggest this is used all the time, but if used correctly should help post organic reach.

Example: if McDonald’s mentions its partnership with NBA star LeBron James, and tags him in the post (as they did below), that post may now appear in news feed for fans of either McDonalds or LeBron.

McDs-and-LeBron

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s