Firstly this is not available to everyone and only a handful of select brands in the states have this feature currently.
What is it?
Facebook could soon allow brands to have a new CTA (call to action) in their ads, this being the strongest CTA of them all – Buy Now!
This is exciting as Facebook typically doesn’t generate high amounts of sales as the channel for marketers is more disruptive than it is helping. This new inclusion should help brands to generate more sales.
Once available brands will need to create product specific ads. For maximum take up brands will need to include more incentive for purchase so the ad should have an offer. I can’t see this working as well if brands are selling products their products at full price.
There’s been no reports on how this will be reported in insights, but I’m keen to see how this is rolled out.