Facebook testing a ‘BUY NOW’ button…

Firstly this is not available to everyone and only a handful of select brands in the states have this feature currently.

FB Buy Now

What is it?

Facebook could soon allow brands to have a new CTA (call to action) in their ads, this being the strongest CTA of them all – Buy Now!

This is exciting as Facebook typically doesn’t generate high amounts of sales as the channel for marketers is more disruptive than it is helping. This new inclusion should help brands to generate more sales.

Once available brands will need to create product specific ads. For maximum take up brands will need to include more incentive for purchase so the ad should have an offer. I can’t see this working as well if brands are selling products their products at full price.

There’s been no reports on how this will be reported in insights, but I’m keen to see how this is rolled out.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s