For brands to be successful on Twitter not only do they need to employ a strong listening and responding strategy but they also need to create their own content. A way to stay relevant is to tweet relevant content that’s trending right now.
Want to know a good way to find out what’s trending right now -> Google Alerts.
Using this simple and free tool will help you to stay relevant. Remember your tweets still need to be relevant to your brand so only tweet ‘trending topics’ if you can tie them back into your brand.
The BEST tweet from the World Cup was from Snickers, they used a trending topic and tied it back in with there on going campaign.