I think email marketing is the most important tool for brands online. Having a healthy, engaged and active email community can only be positive for brands.
Brands should be placing a lot of importance on their email community as it’s one channel that can truly drive ROI.
So, whilst growing and retaining your email community is critical, you need to make sure you’re getting value for your email spend.
Email costs incurred are;
- Deploy (send)
- Report on send
Design and build can take longer (and should incur more fees) if animation (gif) and responsive design is needed.
It can be frustrating for brands as agency costs for emails are so different, when the result is much the same.
I would love to know how much you think emails should cost?