Great example of a #TBT tweet from Jeep Australia.
A while ago I wrote a post suggesting brands should be incorporating Facebook Milestones into their content strategy. I stand by this and think all brands if the content is there should be executing this.
Along with Facebook, brands should be considering jumping on the ever popular #TBT or #ThrowBackThursday hashtag, as digital communities enjoy seeing these updates on Twitter and Instagram from their fave brands.
Be sure to have some fun with the tone and engage your community with a question.
Example: My oh my how times have changed… Do you remember this trend? #TBT #fashion #rememberwhen