What is Klout?
Klout is a score which determines how influential that user is online. This score is out of 100, the higher your Klout score the more influence you have over your followers. Those with high influence will be able to turn tweets into action.
How to use Klout to your advantage:
HootSuite allows you to run many filters and streams on keywords. You first need to filter that down to a geo location relevant to your brand. Once this is done, you may find your created stream is full of pointless conversations that is taking you sometime to scroll through. Whilst listening to everyone is important I also suggest you set up a second stream for Klout users, that way you can keep in touch with what your key influencers are saying and doing.
How to set up this stream:
This video is already been created by our good friends at HootSuite, so watch below, it’s super easy.