Video

How Gap is making a comeback!

To me this video expresses a brand that’s truly invested in social media and respects the space. Gap US not only listen to positive comments but also find negative comments invaluable. This illustrates that Gap US is listening and acknowledging, and are happy for their customer to help shape the future of the brand. 

Internationally Gap is doing some great things, however in Australia the brand hasn’t quite grasped this social concept and is failing to meet Gap’s overall online strategy.


Gap Australia is ran by a Distribution company, the disconnect is quite obvious and a shame to see. It would be great if Gap Australia embraced social the way international are., sadly I cannot see this happening for a while.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s