Who really is your customer?

Who's your customer

Brands always want to be something they’re not, rather than being comfortable in their own skin.

A lot of brands today still have no idea who they’re customer is and I bet if you took a quick poll around your office and asked the question ‘who is our customer’ you would get a different answer from the top to bottom. If this is the case then I strongly advise you create a survey with a great on brand incentive to find out who in fact you’re communicating too.

Custom Data: If you have the ability to do this I would split your data up to get a better understanding of your different segments.

  1. Those that have purchased from you in the last 6 months
  2. Those that have not purchased from you in the last 6 months but have previously
  3. Those that have not purchased

You’ll need to tailor these questions to your audience, here’s a list of some questions I would be covering.

  • Demographics (age and where they live)
  • How they shop (online or in store)
  • How often they shop (weekly, monthly, once a year)
  • What social channels are they active in (Facebook, Twitter, Instagram, Pinterest, Polyvore, YouTube etc)
  • Type of job (office, night shift, student, on the tools etc)

Once you have this data you should then have a better understanding of who your customer is. From here, your content strategy may change and it very well should.

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2 thoughts on “Who really is your customer?

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