As digital marketers we know that most people are consuming content on their phones.
This is quite obvious not even from looking at your Google Analytic stats, but by walking down the street and counting how many people are looking at their phones instead of where they’re walking or who they’re talking with. It’s good news for us that make a living online, but bad news for people that like to actually converse.
I think we all know the answer here, YES! Your site should be responsive and if it’s not now’s the time to take action.
This does mean more work, this does mean you’ll need a bigger budget to make the change, but it’s worth it and you’ll start to find your KPI’s will be better off for the change as well.
Making your site responsive is all for the end consumer and making sure their brand experience is the best it could be.
By making your site responsive, you’re also making your site more convenient for your consumer, easier for them to consume your content, easier for them to reach your sites goals.
At the end of the day the more convenient your brand is to the end consumer the more likely they’ll shop with you and more importantly they’ll come back and shop with you again.