Here’s a great example of a leading fashion brand using Instagram to engage their followers with great imagery, videos, competitions and lifestyle content.
Instagram is growing extremely fast but the challenge is brands cannot directly make money from the channel, so proving ROI is somewhat difficult.
This doesn’t mean that you should avoid this channel, in fact quite the opposite. This channel should be strongly considered especially if you’re a retail brand.
What techniques have you found are working to increase and retain followers and overall grow engagement?